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Market MapKentuckyMercer

Mercer County

KentuckyPopulation: 22,662
57
/100
Hold
#605 of 1,000 counties
#92 in Kentucky (120 counties)

Market Snapshot

$240,101
Median Home Price
12% below national median
$948/mo
Median Rent
37% below national median
4.74%
Rent-to-Price Ratio
Top 81% nationally
-$643
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Price History

Trend based on YoY growth rate. Source: Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$240,101
Down Payment (20%)$48,020
Loan Amount$192,081
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$948
Monthly P&I-$1,259
Est. Expenses (35%)-$332
Net Cash Flow-$643/mo
3.1%
Cap Rate (all cash)
-14.0%
Cash-on-Cash Return
4.74%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.1% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

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Score Breakdown

Overall Investment Score
57/100
57
Cash Flow(30%)
41/100

Based on 4.74% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
73/100

Based on 2.3% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
71/100

Price-to-income ratio of 4.0x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (4.74%)
  • -Negative cash flow at typical financing (-$643/mo)
  • -Negative leverage (cap rate 3.1% < mortgage rate 6.9%)

Economic Indicators

Population
22,662
Median Income
$60,728
vs $62,400 national est.
Unemployment Rate
—
Data pending
Price-to-Income
4.0x
Moderately affordable

Compare to Nearby Counties

CountyVerdict
CurrentMercerKY
57$240,101$9484.74%Hold
MadisonKY
57$276,671$9794.25%HoldView
HendersonKY
57$192,629$7734.81%HoldView
BreckinridgeKY
57$159,212Est. pending—HoldView
WarrenKY
56$286,155$1,2365.18%HoldView
PerryKY
56$82,837Est. pending—HoldView

The Bottom Line

HoldMercer is a neutral market. Consider house hacking or targeting below-market deals.

Mercer County in Kentucky scores 57/100, ranking #605 of 1,000 US counties (top 60%). The 4.74% rent-to-price ratio may require creative strategies or below-market purchases for positive cash flow. Current market conditions make traditional buy-and-hold investing challenging. Consider house hacking, value-add strategies, or all-cash purchases.

Monthly Cash Flow
$-643/mo
Cap Rate
3.1%
Cash-on-Cash
-14.0%

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