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Market MapArkansasBenton

Benton County

ArkansasPopulation: 286,528
57
/100
Hold
#414 of 1,000 counties
#31 in Arkansas (74 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 15, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$385,660
Median Home Price
65% above national median
$1,588/mo
Median Rent
5% above national median
4.94%
Rent-to-Price Ratio
Top 75% nationally
-$989
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Benton market analysis

Benton County sits firmly on the appreciation side of the cash-flow/appreciation spectrum, and the numbers make that positioning unambiguous. At a median home price of $385,660 and a median rent of $1,588, the gross rent-to-price ratio is 4.94%, which is thin. The cap rate comes in at 3.21%, and a leveraged buyer putting 20% down ($77,132) at 6.85% faces a monthly mortgage of $2,022 against estimated total expenses of $556, producing a projected cash flow of negative $989 per month and a cash-on-cash return of -13.38%. Those are not rounding-error shortfalls; they are structural. On the appreciation side, the market scores 77 out of 100, home prices grew 2.72% year over year, and the county ranks in the 45th percentile nationally across 1,000 counties, landing at 31st out of 74 Arkansas counties. Median household income of $85,269 and an affordability index of 62 suggest a renter base that is comparatively well-paid by Arkansas standards, which underpins rent stability even if it does not solve the yield problem.

This is not a market for the cash-flow buyer underwriting to day-one positive returns at current prices and interest rates. The cash-flow score of 44 out of 100 confirms what the pro forma shows: the spread between financing costs and achievable rent is too wide to paper over with light value-add work on a stabilized asset. The investor this market suits is an appreciation-oriented buyer with sufficient reserves to carry a negative-cash-flow property and a multi-year hold thesis, or an all-cash buyer who can tolerate a 3.21% cap rate because their cost of capital is below that level. A value-add operator can potentially compress the shortfall by forcing rent above the $1,588 median, but they need to find assets priced meaningfully below the $385,660 median to make the math work, because the yield problem in this county is primarily a price problem, not a rent problem.

The tax and insurance picture is one genuine tailwind in an otherwise tight underwrite. Arkansas's state-average effective property tax rate is 0.62%, flagged as low, and when combined with an insurance rate of 0.48%, combined monthly tax and insurance is $354. That figure is already baked into the $556 estimated expense line, and it's worth appreciating what it would look like in a high-tax state: at 1.72%, monthly taxes alone on a $385,660 asset would run roughly $553. The low-tax environment does not flip the cash-flow story, but it meaningfully limits the damage. Bear in mind the 0.62% figure is a state-average estimate; actual Benton County or township-level assessments may differ from that baseline.

The primary risk in Benton County is the concentration profile of a fast-growing northwest Arkansas market. A population of 286,528 with income above the state median and home price appreciation running at 2.72% annually points to demand that has outrun rental yields, a dynamic that benefits existing owners but makes entry expensive for new buyers. The stability score of 50 out of 100 is middling, meaning the market has not demonstrated the kind of recession-resistant rental demand that would justify accepting a deeply negative cash-on-cash return without concern. If rate relief or price softening does not materialize, investors locked into today's entry prices face a long carry period before appreciation equity offsets the monthly drag.

Against its neighbors, Benton County is clearly the highest-priced and highest-appreciation play in the set. Garland County at a median of $240,977 and a rent-to-price ratio of 6.94% offers meaningfully better day-one yield and the same overall score of 57. Conway County ($165,385), Drew County ($154,376), and Lawrence County ($130,603) are all deeply affordable entry points in the same score tier of 56 to 57, suitable for investors whose primary objective is maximizing gross yield or minimizing capital at risk per door. Madison County at $268,281 and an overall score of 58 splits the difference. The case for choosing Benton over any of these neighbors rests entirely on the appreciation thesis: if you believe northwest Arkansas's trajectory continues and you have the balance sheet to absorb negative carry, Benton is the only county in this peer group with an appreciation score of 77. If your underwriting requires positive or break-even cash flow from day one, every neighbor in this data set offers a more immediate path to that target.

Last analyzed May 15, 2026. Based on the latest available Zillow and Census data for Benton County.

Scenario comparison

Same $1,588/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$289,245-$484/mo4.3%-8.7%
Median
typical MLS deal
$385,660-$989/mo3.2%-13.4%
125% of median
newer / premium
$482,075-$1,495/mo2.6%-16.2%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$385,660
Down Payment (20%)$77,132
Loan Amount$308,528
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,588
Monthly P&I-$2,022
Est. Expenses (35%)-$556
Net Cash Flow-$989/mo
3.2%
Cap Rate (all cash)
-13.4%
Cash-on-Cash Return
4.94%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.2% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

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Score Breakdown

Overall Investment Score
57/100
57
Cash Flow(30%)
44/100

Based on 4.94% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
77/100

Based on 2.7% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
62/100

Price-to-income ratio of 4.5x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (4.94%)
  • -Negative cash flow at typical financing (-$989/mo)
  • -Negative leverage (cap rate 3.2% < mortgage rate 6.9%)

Economic Indicators

Population
286,528
Median Income
$85,269
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
4.5x
Moderately affordable

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
MadisonAR
58$268,281Est. pending—HoldView
CurrentBentonAR
57$385,660$1,5884.94%Hold
GarlandAR
57$240,977$1,3936.94%HoldView
ConwayAR
57$165,385Est. pending—HoldView
DrewAR
57$154,376Est. pending—HoldView
LawrenceAR
56$130,603Est. pending—HoldView

The Bottom Line

HoldBenton is a neutral market. Consider house hacking or targeting below-market deals.

Benton County in Arkansas scores 57/100, ranking #414 of 1,000 US counties (top 55%). At 20% down and current rates, a median-priced rental loses about $989/month; the 4.94% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-989/mo
Cap Rate
3.2%
Cash-on-Cash
-13.4%

Related markets

Markets like Benton with stronger cash flow

  • Garland County for cash-flow rentals

Cheaper alternatives to Benton

  • Lawrence County, lower entry price
  • Drew County, lower entry price
  • Conway County, lower entry price

Head-to-head comparisons

  • Benton vs Garland for rentals
  • Benton vs Conway for rentals
  • Benton vs Drew for rentals
All counties in Arkansas →

Frequently asked questions

The cap rate in Benton County is 3.21%, which reflects limited cash flow potential on median-priced properties. This relatively low cap rate indicates the market is better suited for appreciation-focused investors than those seeking immediate income.

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