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Market MapCaliforniaSan Francisco

San Francisco County

CaliforniaPopulation: 851,036San Francisco, CA Metro
43
/100
Avoid
#680 of 1,000 counties
#25 in California (58 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 10, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$1,357,007
Median Home Price
481% above national median
$3,958/mo
Median Rent
162% above national median
3.50%
Rent-to-Price Ratio
Top 98% nationally
-$4,541
Est. Monthly Cash Flow
With 20% down at 6.9% rate

San Francisco market analysis

San Francisco sits at the extreme appreciation end of the buy-and-hold spectrum, and the numbers leave no room for ambiguity. At a median home price of $1,357,007 and a median rent of $3,958, the gross rent-to-price ratio is 0.035%, one of the lowest figures you will find in any major market. The cap rate on a standard acquisition works out to 2.28%, and with a 20% down payment ($271,401), a 6.85% mortgage, and combined monthly expenses, the modeled cash flow is negative $4,541 per month, producing a cash-on-cash return of -17.46%. The monthly tax and insurance burden alone runs $1,018, built from a California state-average effective property tax rate of 0.73% and an insurance rate of 0.17%. That 0.73% rate sits in the normal range and is not itself a red flag, though the note from Tax Foundation 2024 applies here: county and township rates can differ from the state-average estimate, so confirm the actual assessed rate before you close. Even with a favorable rate, when it's applied to a $1.36 million asset, the absolute dollar figure matters. The appreciation score of 86 out of 100 and a 4.98% year-over-year price gain tell you where the thesis lives.

This market suits exactly one buyer profile: the long-horizon appreciation investor who can carry a significant monthly deficit and is underwriting to equity growth rather than income. The cash flow score of 22 out of 100 and an affordability index of 10 out of 100 confirm there is no yield story here. The investor writing a check in San Francisco is making a bet that a globally constrained supply market with a $136,689 median household income continues to push prices higher over a five-to-ten-year hold. A cash-flow buyer should not be looking here. A value-add operator faces the same fundamental ceiling: even if you force appreciation through renovation, you are still buying into a rent-to-price ratio of 0.035%, and you cannot rehab your way to a positive carry at these price points.

The economic anchors in San Francisco do explain why rents have held near $3,958 despite significant post-2022 tech sector volatility. UCSF and UCSF Medical Center anchor a healthcare and life-sciences workforce that is not location-flexible and does not work from home. Salesforce, Wells Fargo, Gap Inc., and the federal presence, including the SF Federal Reserve and federal courts, add layers of employment that span tech, finance, apparel, and government. Tourism and hospitality fill in the lower income tier. The note accompanying this data is relevant: AI-driven hiring is reabsorbing some of the post-2022 office vacancies, but the office market recovery lags the residential rental demand recovery. Strict zoning prevents any meaningful near-term supply release, which is structurally supportive of both rent levels and prices but also means there is no easy path to scale a portfolio here.

The primary risk in San Francisco is concentration and regulatory exposure. Over 850,000 people in a single-county city means the economic fate of the market is tightly correlated to a small number of industries, chiefly tech and finance. A sustained contraction in either, deeper than the 2022-2023 correction, would hit both employment and rents in a market where you are already running $4,541 per month negative. On the regulatory side, San Francisco has one of the most tenant-protective legal environments in the United States. Rent control, just-cause eviction requirements, and condo conversion restrictions are all live considerations that affect your ability to reposition assets or exit individual units. These are not hypothetical risks; they are structural features of this market that belong in every underwrite.

Comparing San Francisco to the neighboring counties in this dataset makes the trade-off concrete. San Bernardino and San Joaquin both carry rent-to-price ratios of approximately 0.054%, more than 50% higher than San Francisco's 0.035%, at median prices of $542,000 and $523,000 respectively. Riverside comes in at 0.051% on a $598,000 median. Placer County sits at 0.046% on $671,000. All four neighbors carry similar overall scores (42 to 43 out of 100) to San Francisco's 43, meaning none of these markets are standouts, but they are structurally different in character. A buyer deploying the same $271,000 down payment in San Bernardino or San Joaquin is entering a market where the math can approach breakeven or better depending on financing terms, rather than absorbing a guaranteed $4,500 monthly loss. The case for choosing San Francisco over any of these alternatives rests entirely on conviction about long-run price appreciation in a supply-constrained, globally recognized city, and willingness to treat the monthly deficit as an explicit cost of that bet. If that conviction is not ironclad and the carry is not comfortable, one of the Inland Empire or Central Valley alternatives gives you similar overall market scores with a fraction of the capital at risk per door.

Last analyzed May 10, 2026. Based on the latest available Zillow and Census data for San Francisco County.

Scenario comparison

Same $3,958/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$1,017,756-$2,762/mo3.0%-14.2%
Median
typical MLS deal
$1,357,007-$4,541/mo2.3%-17.5%
125% of median
newer / premium
$1,696,259-$6,319/mo1.8%-19.4%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$1,357,007
Down Payment (20%)$271,401
Loan Amount$1,085,606
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$3,958
Monthly P&I-$7,114
Est. Expenses (35%)-$1,385
Net Cash Flow-$4,541/mo
2.3%
Cap Rate (all cash)
-17.5%
Cash-on-Cash Return
3.50%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 2.3% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

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Score Breakdown

Overall Investment Score
43/100
43
Cash Flow(30%)
22/100

Based on 3.50% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
86/100

Based on 5.0% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
10/100

Price-to-income ratio of 9.9x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (3.50%)
  • -Negative cash flow at typical financing (-$4,541/mo)
  • -Negative leverage (cap rate 2.3% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging

Economic Indicators

Population
851,036
Median Income
$136,689
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
9.9x
Less affordable

Who this market fits

Best for
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You rely on FHA-style financing: prices are stretched relative to local incomes
  • −You want a market with broad institutional consensus on fundamentals

Compare to Nearby Counties

CountyVerdict
MonoCA
44$724,996Est. pending—AvoidView
CurrentSan FranciscoCA
43$1,357,007$3,9583.50%Avoid
San BernardinoCA
43$541,638$2,4405.41%AvoidView
San JoaquinCA
43$523,017$2,3565.41%AvoidView
PlacerCA
43$670,919$2,5934.64%AvoidView
RiversideCA
42$598,126$2,5545.12%AvoidView

The Bottom Line

AvoidSan Francisco may be challenging for traditional rentals. High prices or low rents make cash flow difficult.

San Francisco County in California scores 43/100, ranking #680 of 1,000 US counties (top 90%). At 20% down and current rates, a median-priced rental loses about $4541/month; the 3.50% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-4,541/mo
Cap Rate
2.3%
Cash-on-Cash
-17.5%

Related markets

Markets like San Francisco with stronger cash flow

  • San Bernardino County for cash-flow rentals
  • San Joaquin County for cash-flow rentals
  • Riverside County for cash-flow rentals

Cheaper alternatives to San Francisco

  • San Joaquin County, lower entry price
  • San Bernardino County, lower entry price
  • Riverside County, lower entry price

Head-to-head comparisons

  • San Francisco vs San Bernardino for rentals
  • San Francisco vs San Joaquin for rentals
  • San Francisco vs Placer for rentals
All counties in California →

Frequently asked questions

San Francisco County has a cap rate of 2.28%, which is very low and reflects the county's status as an appreciation-focused market rather than a cash-flow generator for buy-and-hold investors.

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