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Market MapCaliforniaSanta Cruz

Santa Cruz County

CaliforniaPopulation: 268,571
38
/100
Avoid
#0 of 0 counties
#35 in California (58 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 18, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$1,158,350
Median Home Price
0% below national median
$3,504/mo
Median Rent
0% below national median
3.63%
Rent-to-Price Ratio
Top 50% nationally
-$3,794
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $3,504/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$868,763-$2,276/mo3.1%-13.7%
Median
typical MLS deal
$1,158,350-$3,794/mo2.4%-17.1%
125% of median
newer / premium
$1,447,938-$5,312/mo1.9%-19.1%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$1,158,350
Down Payment (20%)$231,670
Loan Amount$926,680
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$3,504
Monthly P&I-$6,072
Est. Expenses (35%)-$1,226
Net Cash Flow-$3,794/mo
2.4%
Cap Rate (all cash)
-17.1%
Cash-on-Cash Return
3.63%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 2.4% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
38/100
38
Cash Flow(30%)
24/100

Based on 3.63% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
72/100

Based on 2.2% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
0/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$3,794/mo)
  • -Negative leverage (cap rate 2.4% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging

Economic Indicators

Population
268,571
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You rely on FHA-style financing: prices are stretched relative to local incomes
  • −You want a market with broad institutional consensus on fundamentals

Compare to Nearby Counties

CountyVerdict
MariposaCA
40$386,152Est. pending—AvoidView
YoloCA
39$608,368$2,2374.41%AvoidView
CurrentSanta CruzCA
38$1,158,350$3,5043.63%Avoid
Contra CostaCA
37$765,618$2,7904.37%AvoidView
San FranciscoCA
37$1,245,307$3,6803.55%AvoidView
TrinityCA
36$245,830Est. pending—AvoidView

The Bottom Line

AvoidSanta Cruz may be challenging for traditional rentals. High prices or low rents make cash flow difficult.

Santa Cruz County in California scores 38/100, ranking #0 of 0 US counties (top 50%). At 20% down and current rates, a median-priced rental loses about $3794/month; the 3.63% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-3,794/mo
Cap Rate
2.4%
Cash-on-Cash
-17.1%

Related markets

Markets like Santa Cruz with stronger cash flow

  • Yolo County for cash-flow rentals
  • Contra Costa County for cash-flow rentals
  • San Francisco County for cash-flow rentals

Cheaper alternatives to Santa Cruz

  • Trinity County, lower entry price
  • Mariposa County, lower entry price
  • Yolo County, lower entry price

Head-to-head comparisons

  • Santa Cruz vs Contra Costa for rentals
  • Santa Cruz vs San Francisco for rentals
  • Santa Cruz vs Yolo for rentals
All counties in California →

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