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Market MapFloridaFranklin

Franklin County

FloridaPopulation: 12,276
27
/100
Avoid
#754 of 1,000 counties
#63 in Florida (67 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated January 1, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$417,359
Median Home Price
79% above national median
$24,782/mo
Est. Rent
Based on regional data
5.94%
Rent-to-Price Ratio
Estimated from price data
+$0
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Price History

Historical data from Zillow ZHVI/ZORI

Score Breakdown

Overall Investment Score
27/100
27
Cash Flow(30%)
0/100

Rent data not available for cash flow calculation.

Appreciation(25%)
9/100

Based on -7.9% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
28/100

Price-to-income ratio of 7.2x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

No significant strengths identified based on current data.

Challenges

  • -Declining home values (-7.9% YoY)
  • -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging
  • -Limited rent data (estimates used)

Economic Indicators

Population
12,276
Median Income
$58,107
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
7.2x
Less affordable

Who this market fits

Skip if
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year
  • −You rely on FHA-style financing: prices are stretched relative to local incomes
  • −You want a market with broad institutional consensus on fundamentals

Compare to Nearby Counties

CountyVerdict
HolmesFL
41$184,808Est. pending—AvoidView
ManateeFL
41$409,835$2,0445.99%AvoidView
CollierFL
40$547,160$2,7416.01%AvoidView
MonroeFL
29$932,870$3,4714.47%AvoidView
WaltonFL
28$641,132$2,1073.94%AvoidView
CurrentFranklinFL
27$417,359Est. pending—Avoid

The Bottom Line

AvoidFranklin may be challenging for traditional rentals. High prices or low rents make cash flow difficult.

Franklin County in Florida scores 27/100, ranking #754 of 1,000 US counties (top 99%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.

Monthly Cash Flow
+$0/mo
Cap Rate
0.0%
Cash-on-Cash
0.0%

Related markets

Markets like Franklin with stronger cash flow

  • Collier County for cash-flow rentals
  • Manatee County for cash-flow rentals
  • Monroe County for cash-flow rentals

Cheaper alternatives to Franklin

  • Holmes County, lower entry price
  • Manatee County, lower entry price

Head-to-head comparisons

  • Franklin vs Walton for rentals
  • Franklin vs Monroe for rentals
  • Franklin vs Collier for rentals
All counties in Florida →

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