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Market MapKansasReno

Reno County

KansasPopulation: 61,881
72
/100
Hold
#83 of 1,000 counties
#35 in Kansas (105 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 11, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$151,597
Median Home Price
35% below national median
$825/mo
Median Rent
45% below national median
6.53%
Rent-to-Price Ratio
Top 34% nationally
-$259
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $825/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$113,698-$60/mo5.7%-2.8%
Median
typical MLS deal
$151,597-$259/mo4.2%-8.9%
125% of median
newer / premium
$189,496-$457/mo3.4%-12.6%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$151,597
Down Payment (20%)$30,319
Loan Amount$121,278
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$825
Monthly P&I-$795
Est. Expenses (35%)-$289
Net Cash Flow-$259/mo
4.2%
Cap Rate (all cash)
-8.9%
Cash-on-Cash Return
6.53%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.2% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
72/100
72
Cash Flow(30%)
65/100

Based on 6.53% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
88/100

Based on 5.7% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
90/100

Price-to-income ratio of 2.6x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+5.7% YoY)
  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$259/mo)
  • -Negative leverage (cap rate 4.2% < mortgage rate 6.9%)

Economic Indicators

Population
61,881
Median Income
$57,390
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
2.6x
Very affordable

Who this market fits

Best for
  • +Appreciation buyers: YoY growth is meaningfully above the long-run average
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
  • +Institutional or out-of-state investors who target appreciation markets
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
MarionKS
73$136,157Est. pending—BuyView
OsageKS
73$202,915Est. pending—BuyView
CurrentRenoKS
72$151,597$8256.53%Buy
CowleyKS
72$120,283Est. pending—BuyView
GearyKS
71$213,617$1,2126.81%BuyView
PottawatomieKS
71$311,680Est. pending—BuyView

The Bottom Line

HoldReno scores well overall, but a typical leveraged buy-and-hold loses $259/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Reno County in Kansas scores 72/100, ranking #83 of 1,000 US counties (top 11%). At 20% down and current rates, a median-priced rental loses about $259/month; the 6.53% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-259/mo
Cap Rate
4.2%
Cash-on-Cash
-8.9%

Related markets

Markets like Reno with stronger cash flow

  • Geary County for cash-flow rentals

Cheaper alternatives to Reno

  • Cowley County, lower entry price
  • Marion County, lower entry price

Head-to-head comparisons

  • Reno vs Cowley for rentals
  • Reno vs Marion for rentals
  • Reno vs Geary for rentals
All counties in Kansas →

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