Dona Ana County posts a rent-to-price ratio of 0.0584, which translates to a gross rent multiplier of roughly 17.1 and a cap rate of 3.8% at the median price point of $287,470. Those numbers place it firmly in the middle of the cash-flow versus appreciation spectrum, leaning slightly toward cash-flow but not convincingly enough to deliver positive returns at today's financing costs. Run a standard underwrite at 6.85% on an 80% LTV loan and the math is blunt: monthly mortgage of $1,507, estimated expenses of $490, and a median rent of $1,399 produce negative $597 in monthly cash flow and a cash-on-cash return of -10.84%. The market scores a 58 on cash flow (out of 100) and 48 on appreciation, which is consistent with a secondary market that generates moderate yield relative to price but isn't compounding equity through rapid appreciation. Home prices are essentially flat, down 0.48% year-over-year, confirming there's no appreciation kicker to bail out a thin or negative cash-flow position.
The negative cash-on-cash at median pricing means a levered buy-and-hold investor purchasing at $287,470 with conventional financing is writing a check every month, not collecting one. This market does not suit a passive cash-flow buyer unless they can acquire below median, push rents above the $1,399 median, or bring a larger down payment to reduce debt service. The affordability index sits at 46, indicating households in this county are stretched relative to income at the current median home price, with a median income of $51,232. That income constraint matters: it caps rent growth and limits the pool of tenants who can absorb increases. The investor profile best suited here is either a value-add operator who can buy distressed assets at a meaningful discount to the $287,470 median and force appreciation through renovation, or a well-capitalized buyer willing to accept the cap rate of 3.8% while underwriting for long-term land value rather than cash-flow yield.
Tax and insurance costs at the state-average estimate deserve a quick look in the underwrite, though they don't dramatically change the story here. New Mexico's effective property tax rate is estimated at 0.80%, producing approximately $2,300 annually on a $287,470 purchase. Add $862 for insurance at the 0.30% state-average rate, and combined tax and insurance run about $264 per month. The 0.80% rate is flagged as normal, so it's not an outsized drag, but it does represent $264 of the $490 in estimated monthly expenses, meaning tax and insurance alone account for more than half of operating costs before maintenance, vacancy, or management. As always, the 0.80% figure is a state-average estimate from Tax Foundation 2024 data; actual rates at the county or township level in Dona Ana can differ, so confirm the assessed value and mill rate directly before closing.
On the risk side, the affordability index of 46 and the median income of $51,232 signal a market where rental demand exists but rent growth has a ceiling. A large renter pool with limited income means vacancies can emerge quickly if rents are pushed above market, and tenant quality at the lower end of the rent spectrum increases management intensity. The overall score of 51 and a national percentile rank of 30th out of 1,000 counties confirm this is a below-average market nationally, ranking 19th out of 30 New Mexico counties evaluated. Concentration risk is worth flagging for any investor building a portfolio exclusively here: a single-industry downturn or demographic shift in a county with a median income below $52,000 can compress rents faster than in more economically diversified metros.
Relative to its neighbors, Dona Ana's position depends entirely on what the investor is optimizing for. Grant County has a rent-to-price ratio of 0.0702 versus Dona Ana's 0.0584, a meaningfully better gross yield from a lower price base of $188,064, though its overall score of 49 suggests stability concerns. Luna County's median home price of $153,314 could enable positive cash flow even at today's rates, but the missing rent data and an overall score of 51 (matching Dona Ana) make it harder to underwrite with confidence. Bernalillo County at $339,865 median and a rent-to-price ratio of 0.0522 offers the lowest yield of the group and a higher price to access, though its score of 53 edges Dona Ana on overall quality, likely reflecting greater economic depth in the Albuquerque metro. Torrance County scores 55 overall, the highest among the peer set, with a median price of $213,730, making it worth a comparative underwrite for any investor who can absorb lower liquidity in exchange for a potentially better entry point. Choose Dona Ana over its neighbors when you need the depth of a 220,000-person market to support faster leasing and a broader buyer pool on exit, and when you can source deals at a material discount to the $287,470 median where the cap rate actually pencils at your cost of capital.
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $215,603 | -$221/mo | 5.1% | -5.3% |
Median typical MLS deal | $287,470 | -$597/mo | 3.8% | -10.8% |
125% of median newer / premium | $359,338 | -$974/mo | 3.0% | -14.1% |
Historical data from Zillow ZHVI/ZORI
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Based on 5.84% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -0.5% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 5.6x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Dona Ana County in New Mexico scores 51/100, ranking #531 of 1,000 US counties (top 70%). At 20% down and current rates, a median-priced rental loses about $597/month; the 5.84% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
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