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Market MapSouth CarolinaGreenwood

Greenwood County

South CarolinaPopulation: 69,309
67
/100
Hold
#167 of 1,000 counties
#2 in South Carolina (46 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 18, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$173,752
Median Home Price
26% below national median
$1,226/mo
Median Rent
19% below national median
8.47%
Rent-to-Price Ratio
Top 7% nationally
-$114
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $1,226/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$130,314+$114/mo7.3%+4.6%
Median
typical MLS deal
$173,752-$114/mo5.5%-3.4%
125% of median
newer / premium
$217,190-$342/mo4.4%-8.2%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$173,752
Down Payment (20%)$34,750
Loan Amount$139,002
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,226
Monthly P&I-$911
Est. Expenses (35%)-$429
Net Cash Flow-$114/mo
5.5%
Cap Rate (all cash)
-3.4%
Cash-on-Cash Return
8.47%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 5.5% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
67/100
67
Cash Flow(30%)
85/100

Based on 8.47% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
42/100

Based on -1.7% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
93/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Above-average rent-to-price ratio (8.47%)
  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Declining home values (-1.7% YoY)
  • -Negative leverage (cap rate 5.5% < mortgage rate 6.9%)

Economic Indicators

Population
69,309
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
  • +Value-add operators who can buy below median and force rent up
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year

Compare to Nearby Counties

CountyVerdict
FlorenceSC
70$196,261$1,2227.47%BuyView
CurrentGreenwoodSC
67$173,752$1,2268.47%Buy
RichlandSC
66$238,959$1,5447.75%BuyView
AikenSC
65$226,755$1,4677.76%BuyView
OrangeburgSC
64$154,731$1,1849.18%BuyView
McCormickSC
63$319,373Est. pending—BuyView

The Bottom Line

HoldGreenwood scores well overall, but a typical leveraged buy-and-hold loses $114/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Greenwood County in South Carolina scores 67/100, ranking #167 of 1,000 US counties (top 22%). At 20% down and current rates, a median-priced rental loses about $114/month; the 8.47% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-114/mo
Cap Rate
5.5%
Cash-on-Cash
-3.4%

Related markets

Markets like Greenwood with stronger cash flow

  • Orangeburg County for cash-flow rentals
  • Aiken County for cash-flow rentals
  • Richland County for cash-flow rentals

Cheaper alternatives to Greenwood

  • Orangeburg County, lower entry price

Head-to-head comparisons

  • Greenwood vs Richland for rentals
  • Greenwood vs Aiken for rentals
  • Greenwood vs Orangeburg for rentals
All counties in South Carolina →

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