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Market MapVirginiaRussell

Russell County

VirginiaPopulation: 25,763
57
/100
Hold
#414 of 1,000 counties
#73 in Virginia (133 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated January 1, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$131,766
Median Home Price
44% below national median
$7,824/mo
Est. Rent
Based on regional data
5.94%
Rent-to-Price Ratio
Estimated from price data
+$0
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Price History

Historical data from Zillow ZHVI/ZORI

Score Breakdown

Overall Investment Score
57/100
57
Cash Flow(30%)
0/100

Rent data not available for cash flow calculation.

Appreciation(25%)
41/100

Based on -1.8% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
85/100

Price-to-income ratio of 3.0x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Affordable relative to local incomes

Challenges

  • -Declining home values (-1.8% YoY)
  • -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
  • -Limited rent data (estimates used)

Economic Indicators

Population
25,763
Median Income
$44,088
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
3.0x
Very affordable

Who this market fits

Skip if
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year

Compare to Nearby Counties

CountyVerdict
CurrentRussellVA
57$131,766Est. pending—Hold
BathVA
57$215,219Est. pending—HoldView
BedfordVA
57$335,017$1,3274.75%HoldView
King GeorgeVA
57$470,062$1,9564.99%HoldView
FluvannaVA
57$374,395$1,9256.17%HoldView
YorkVA
57$448,491$1,9105.11%HoldView

The Bottom Line

HoldRussell is a neutral market.

Russell County in Virginia scores 57/100, ranking #414 of 1,000 US counties (top 55%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.

Monthly Cash Flow
+$0/mo
Cap Rate
0.0%
Cash-on-Cash
0.0%

Related markets

Markets like Russell with stronger cash flow

  • Fluvanna County for cash-flow rentals
  • York County for cash-flow rentals
  • King George County for cash-flow rentals

Head-to-head comparisons

  • Russell vs Bath for rentals
  • Russell vs Bedford for rentals
  • Russell vs King George for rentals
All counties in Virginia →

Ready to Analyze a Deal in Russell?

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