RentalCalcs
ToolsMarket MapMy DealsPricingBlog
RentalCalcs

Professional real estate investment calculators to help you analyze deals faster and make confident investment decisions.

Product

  • Tools
  • Market Map
  • Pricing
  • Blog
  • About

Top Markets

  • Harris County, TX
  • Maricopa County, AZ
  • San Diego County, CA
  • Miami-Dade County, FL
  • Dallas County, TX
  • Clark County, NV
  • Browse All Markets →

Legal

  • Terms of Service
  • Privacy Policy
  • Contact

© 2026 RentalCalcs. All rights reserved.

Market MapWisconsinRock

Rock County

WisconsinPopulation: 163,817
64
/100
Buy
#230 of 1,000 counties
#30 in Wisconsin (72 counties)

Market Snapshot

$277,501
Median Home Price
19% above national median
$1,219/mo
Median Rent
19% below national median
5.27%
Rent-to-Price Ratio
Top 67% nationally
-$663
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$277,501
Down Payment (20%)$55,500
Loan Amount$222,001
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,219
Monthly P&I-$1,455
Est. Expenses (35%)-$427
Net Cash Flow-$663/mo
3.4%
Cap Rate (all cash)
-12.5%
Cash-on-Cash Return
5.27%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.4% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
64/100
64
Cash Flow(30%)
49/100

Based on 5.27% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
92/100

Based on 7.0% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
71/100

Price-to-income ratio of 3.9x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+7.0% YoY)
  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (5.27%)
  • -Negative cash flow at typical financing (-$663/mo)
  • -Negative leverage (cap rate 3.4% < mortgage rate 6.9%)

Economic Indicators

Population
163,817
Median Income
$70,630
vs $57,018 national est.
Unemployment Rate
—
Data pending
Price-to-Income
3.9x
Moderately affordable

Compare to Nearby Counties

CountyVerdict
WoodWI
65$215,899$9035.02%BuyView
CurrentRockWI
64$277,501$1,2195.27%Buy
ManitowocWI
63$247,163$1,0194.95%BuyView
MilwaukeeWI
63$273,685$1,3966.12%BuyView
RacineWI
62$294,560$1,3195.37%BuyView
OutagamieWI
61$325,896$1,2594.64%BuyView

The Bottom Line

BuyRock offers solid investment potential with good cash flow or appreciation prospects.

Rock County in Wisconsin scores 64/100, ranking #230 of 1,000 US counties (top 30%). The 5.27% rent-to-price ratio may require creative strategies or below-market purchases for positive cash flow. Current market conditions make traditional buy-and-hold investing challenging. Consider house hacking, value-add strategies, or all-cash purchases.

Monthly Cash Flow
$-663/mo
Cap Rate
3.4%
Cash-on-Cash
-12.5%

Ready to Analyze a Deal in Rock?

Use our investment calculators to run detailed numbers on specific properties.

Single Family1-4 unit rentals, BRRRRHouse HackOwner-occupied strategyMultifamily5+ unit properties
Explore Other Markets