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Market MapCaliforniaMonterey

Monterey County

CaliforniaPopulation: 437,609Salinas, CA Metro
34
/100
Avoid
#743 of 1,000 counties
#43 in California (58 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated May 15, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$849,201
Median Home Price
263% above national median
$2,813/mo
Median Rent
86% above national median
3.98%
Rent-to-Price Ratio
Top 94% nationally
-$2,623
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Monterey market analysis

Monterey County sits at a gross rent-to-price ratio of roughly 0.040, which translates to a 2.58% cap rate on a median-priced asset at $849,201. At 6.85% financing, the math is unambiguous: a 20% down payment produces a monthly mortgage of $4,452 against estimated rent of $2,813, generating negative cash flow of $2,623 per month before you even account for vacancy or capex. Cash-on-cash return comes in at -16.12%. The county scores 30 out of 100 on cash flow, 13 on affordability, and ranks in the 2nd percentile nationally out of 1,000 counties surveyed. Home prices are also moving slightly backward, down 1.8% year-over-year, so an investor buying here today is absorbing both negative carry and near-term price softness simultaneously.

This market does not suit a cash-flow buyer, a value-add operator chasing yield compression, or anyone with a short horizon. The appreciation score of 41 is the only number that offers any investment rationale, and even that is moderate, not exceptional. The buyer this market suits is a long-duration capital preservation investor, likely someone who can bring a larger equity position to reduce the financing drag, or who is acquiring a second home that doubles as a rental and is underwriting appreciation as the primary return driver over a 10-plus-year hold. A stability score of 50 suggests the market is not volatile in either direction, which matters if your thesis is simply preserving wealth in a coastal California asset while collecting partial rent offset. But no restructuring of the underwrite fixes a -16.12% cash-on-cash at standard leverage, so any buyer must be eyes-open that this is a wealth-store play, not an income play.

The $637 per month combined tax and insurance figure, derived from a 0.73% state-average effective property tax rate and a 0.17% insurance rate, is worth noting in context. At the California state-average rate, the property tax burden here is flagged as normal, which is genuinely the one cost tailwind in an otherwise punishing carry structure. Keep in mind this is a state-average estimate per Tax Foundation 2024 data, and actual county or township rates may differ from what appears on a specific parcel. Insurance at 0.17% annually is also relatively contained compared to coastal markets in other states. These two line items together add $637 to monthly obligations, but they are not the source of the cash-flow problem; the mortgage payment is. Still, an investor should not assume the tax rate is fixed without verifying the actual assessed value and applicable local rate on any target property.

Concentration risk is real here. With a median income of $91,043 and a median home price of $849,201, the affordability index of 13 out of 100 means the rental pool is significantly constrained. Renters who can sustain $2,813 per month represent a narrower slice of the local population than in more affordable markets, and any economic disruption that compresses household incomes could push rent growth negative. The population of 437,609 is not large enough to provide deep liquidity on either the buyer or renter side. California's regulatory environment, including tenant protections and eviction restrictions, is also a structural consideration for any landlord, though the data provided does not quantify vacancy or regulatory costs specifically.

Comparing Monterey to its neighbors, the county is actually among the more attractively priced options in its peer set. Santa Cruz County carries a median price of $1,098,636 against a rent-to-price ratio of 0.037, worse on both dimensions. Orange County at $1,139,098 and a ratio of 0.033 is the most diluted of the group. Los Angeles County at $859,958 and a ratio of 0.039 is almost numerically identical to Monterey, with a lower overall score of 33. San Diego County at $910,765 and a ratio of 0.039 sits between them. Sonoma County is the one neighbor that slightly outperforms Monterey on the rent-to-price ratio at 0.041 and carries a lower entry price of $769,171, with an overall score of 35 versus Monterey's 34. If the investor's primary constraint is entry price and they are indifferent to specific geography, Sonoma is a marginally better starting point on the numbers. Monterey becomes the preferred choice only if there is a specific local thesis, a property below median, a particular submarket with tighter supply, or personal familiarity that gives the investor an underwriting edge the aggregate data cannot capture.

Last analyzed May 15, 2026. Based on the latest available Zillow and Census data for Monterey County.

Scenario comparison

Same $2,813/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$636,901-$1,510/mo3.4%-12.4%
Median
typical MLS deal
$849,201-$2,623/mo2.6%-16.1%
125% of median
newer / premium
$1,061,501-$3,736/mo2.1%-18.4%

Price History

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$849,201
Down Payment (20%)$169,840
Loan Amount$679,361
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$2,813
Monthly P&I-$4,452
Est. Expenses (35%)-$985
Net Cash Flow-$2,623/mo
2.6%
Cap Rate (all cash)
-16.1%
Cash-on-Cash Return
3.98%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 2.6% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

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Score Breakdown

Overall Investment Score
34/100
34
Cash Flow(30%)
30/100

Based on 3.98% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
41/100

Based on -1.8% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
13/100

Price-to-income ratio of 9.3x. Lower ratios indicate more affordable markets.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (3.98%)
  • -Declining home values (-1.8% YoY)
  • -Negative cash flow at typical financing (-$2,623/mo)
  • -Negative leverage (cap rate 2.6% < mortgage rate 6.9%)

Economic Indicators

Population
437,609
Median Income
$91,043
vs $57,059 national est.
Unemployment Rate
—
Data pending
Price-to-Income
9.3x
Less affordable

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year
  • −You rely on FHA-style financing: prices are stretched relative to local incomes

Compare to Nearby Counties

CountyVerdict
SonomaCA
35$769,171$2,6124.08%AvoidView
CurrentMontereyCA
34$849,201$2,8133.98%Avoid
Santa CruzCA
34$1,098,636$3,4093.72%AvoidView
Los AngelesCA
33$859,958$2,8093.92%AvoidView
San DiegoCA
33$910,765$2,9333.86%AvoidView
OrangeCA
33$1,139,098$3,1543.32%AvoidView

The Bottom Line

AvoidMonterey may be challenging for traditional rentals. High prices or low rents make cash flow difficult.

Monterey County in California scores 34/100, ranking #743 of 1,000 US counties (top 98%). At 20% down and current rates, a median-priced rental loses about $2623/month; the 3.98% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-2,623/mo
Cap Rate
2.6%
Cash-on-Cash
-16.1%

Related markets

Markets like Monterey with stronger cash flow

  • Sonoma County for cash-flow rentals
  • Los Angeles County for cash-flow rentals
  • San Diego County for cash-flow rentals

Cheaper alternatives to Monterey

  • Sonoma County, lower entry price

Head-to-head comparisons

  • Monterey vs Santa Cruz for rentals
  • Monterey vs Los Angeles for rentals
  • Monterey vs San Diego for rentals
All counties in California →

Frequently asked questions

The cap rate in Monterey County is 2.58%, which is very low and indicates minimal cash flow potential for buy-and-hold investors. This reflects the high median home price of $849,201 relative to monthly rental income of $2,813.

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